Boxing is Love: Homegrown (Short Film) | This film follows M’Baye Kante training for the 2028 Olympics while reconnecting with his Senegalese heritage and teaching drumming in South LA through boxing.
BOXING IS LOVE CAMPAIGNS
Translating lived experience and boxing into issue-led campaigns and storytelling that mobilise action on social issues.
Boxing is more than a sport. It transforms lives in deeply personal ways that go far beyond the ring. Rooted in culture, trust, and shared struggle, it gives voice to disadvantaged communities and challenges dominant narratives. Through storytelling, we celebrate the boxing community’s work for social change and spotlight the deeper issues it helps reveal, amplifying the sport’s cultural and social power.
LATEST CAMPAIGN
December, 2025
Lessons For Britain From A Boxing Gym
Created with photographer Gray Lee Brame at London Community Boxing, the campaign uses portraits and first-hand quotes from young people to show how one small South London club models the values national conversations keep circling: care, discipline, solidarity, and genuine multicultural coexistence.
Lessons For Britian From A Boxing Gym
December, 2025
Created with photographer Gray Lee Brame at London Community Boxing, the campaign uses portraits and first-hand quotes from young people to show how one small South London club models the values national conversations keep circling: care, discipline, solidarity, and genuine multicultural coexistence.
View more of our campaigns on the desktop version of our site.
SHORT FILM ON HERITAGE & SELF-DISCOVERY THROUGH BOXING
November, 2025
Boxing is Love: Homegrown
In partnership with Emmy-nominated Yasir Masood, the film tells the story of M'Baye Kante as he trains in Los Angeles for the 2028 Olympic Games. Through his training journey, he reflects on how boxing has shaped his outlook on life and how he finds his place in the world through his creative practice as a professional Senegalese drummer and teaching youth groups in South LA about traditional West African drumming practices. Boxing helped him connect to his community and the culture he once thought he was missing.
NUTRITIONAL AWARNESS IN NIGERIA & GHANA
September, 2025
Fuel to Fight
Fuel to Fight is a collaborative project between Boxing is Love and African.Box, developed with Dr. Yaw Ansong Snr, a PhD researcher at Cambridge University. The campaign raises awareness about nutrition among boxing communities in Nigeria and Ghana.
Together, we created nutrition posters tailored to local produce and shared them across more than ten gyms in Lagos and Accra, including with national teams. By connecting boxing, education, and everyday food practices, Fuel the Fight supports athletes and communities in making informed, sustainable choices that strengthen both health and performance.
MENTAL HEALTH AWARENESS CAMPAIGN
May, 2025
Mental Health Awareness Week 2025
According the mental health advocacy charity, Mind, one in four people are affected by mental health problems in the UK. Mental Health is an universal issue and athletes are not exempt.
Therefore, for this Mental Health Awareness week, through sharing research, powerful stories from amateur boxers and coaches around the world and spotlighting resources, we hope to amplify the benefits of boxing on mental wellbeing and bring to light the incredible work that the amateur boxing community is doing in supporting individuals and transforming lives.
SUPPORTING YOUNG ATHLETES WITH ESSENTIAL EQUIPMENT
May, 2025
Fighting for the Future Tour
Together with Ring Magazine, we distributed £100K worth of Boxraw gear to young athletes across gyms in New York, Maryland, California, and Nevada. The initiative supports the next generation of boxers by providing essential training equipment and strengthening community support for young people pursuing their goals in and beyond the ring.